Media & Marketing Services

Personalised Marketing/ PR Consultancy

Review your progress; set goals and keep track of your growth across all digital platforms. Plan and discuss which incentives need to be taken to achieve these goals.

The exact nature of the consultancy will be tailored towards each artist, but can include discussion/practical examples of any of the services/topics listed below, within reason. In brief, this may include:

  • Social media growth/incentives
  • Social media advertising/monetisation
  • Content ideas & discussion of key brand values (e.g. portrayal of brand narrative through artwork, music videos etc.)
  • Artistic input towards the campaign
  • Advice/tutorial on distribution options – by default this includes all mainstream digital stores (e.g. iTunes, Spotify, Tidal, Apple Music) but can include additional individual stores if requested, e.g. Bandcamp
  • Advice/tutorial on publishing options
  • Discussion regarding all relevant Performing Rights Organisations (PRO’s)
  • Radio targets, relevance and plan
  • Streaming/video streaming targets and incentives
  • Discussion & advice on traditional record deals
  • Discussion of relevant copyrights
  • Basic Contractual advice*

*Basic advice can be given as to the terms of the contract, but as with any legal matter it is strongly recommended to seek independent legal advice from a specialist music lawyer.

 

Other In-Person Services Include:

Key Content / Branding Practises (1 Hour)

This session offers an overview into current branding practises in the music industry. We will cover:

  • The type of brand campaigns in existence today – and why
  • Examples of very successful creative campaigns (and some not so successful)
  • How different types of content interact with different platforms (e.g. most effective)
  • How to present yourself online and use your voice to build your brand.

 

YouTube Optimisation Tutorial (Including Monetisation)

Revamp your YouTube Channel and learn how to keep it up to date. This includes:

  • Becoming a verified YouTube Partner Channel
  • Customisation of the channel layout, including playlists
  • Cards
  • Annotations
  • Subscriber buttons
  • Monetisation
  • Information on ‘Third Party Content’
  • How to track your most influential subscribers

 

Facebook Page Optimisation – Including Advertising (1 Hour) 

Optimise your Facebook Page and engage with all types of content. This includes:

  • Verification (where applicable) and use of Facebook Mentions
  • Introduction to Facebook Pages Manager
  • Introduction to Facebook Ads Manager
  • The difference between Facebook Ads and Boosted/Sponsored Posts
  • Facebook Contests
  • Live Streaming
  • Polls
  • Q&A’s
  • ‘Calls to Action’ and best practices

 

Streaming/ Playlisting Best Practises

Your music is automatically released to all mainstream streaming services when distributed online. This session includes:

  • The Prominence of Playlisting & Streaming
  • Spotify for Artists/ Playlist Pitching
  • Royalty Rates – what are they really?
  • Playlist Curation
  • Collaborative Playlisting
  • Top Independent Playlist Curators

 

Independent Distribution (30 Mins)

 Learn about the various options for independently distributing your music. This session gives a brief overview of different options, including pricing and a SWOT analysis of each (strengths, weaknesses, opportunities, threats).

 

Bandcamp

Bandcamp is the largest independent music store. Setup and optimise your Bandcamp page, learning the best practises to maximise conversions and engagement with fans.

 

Copyright Masterclass

Learn the basics of intellectual property and copyright law. This includes:

  • Brief coverage of the CDPA 1988 – Primary Rights & Secondary Rights
  • Coverage of the rights involved with making a record and how musicians can exploit these
  • Types of royalties and typical rates
  • Samples
  • Covers
  • Breach of copyright
  • Performance rights and equitable remuneration
  • Royalty Collection agencies
  • Major label deals – 360 Deals

 

Basic Contacts / Law Masterclass

Learn key elements/potential issues to observe in any contractual agreement. These include:

  • Exclusivity
  • Transfer of rights
  • Exchange of obligations
  • Term
  • Territory
  • Minimum Commitment
  • Key Man Clause
  • Reversion Rights
  • Undue Influence
  • Restraint of Trade
  • Unequal bargaining power
  • Termination
  • Fiduciary duty in management
  • Key examples of notable legal cases in music